Description
A remarkable collection of exclusive firstperson stories on leadership during the COVID19 pandemic from 29 chief executives at iconic Canadian companies
Unprecedented is an extraordinary business book for extraordinary times a collection of exclusive firstperson stories on leadership during the COVID19 pandemic from twentynine chief executives at Canadas most iconic and largest companies These are unforgettable accounts from senior leaders at companies on the front lines during the pandemicnursing homes grocery stores airlines hotels pharmacies shopping mallsalong with valuable lessons on crisis management
The insights in Unprecedented are remarkable Readers get a seat at the table when the CEO of Tim Hortons visits the White House to discuss financial relief initiatives for business Canada Gooses CEO tells of retooling the parka maker to turn out surgical gowns The head of one of Canadas largest paper producers reveals what happened when the country almost ran out of toilet paper
COVID19 is a shared challenge a crisis that touches everyone Unprecedented captures that shared experience with personal essays that mix struggle and achievement fear humour and compassion At their heart these are stories about overcoming adversity a theme that resonates with managers professionals entrepreneurs and students of business
Unprecedented gives us rare insight into how leaders navigated the pandemic and the social unrest and technological changes that marked this erawhat was gained what was lost and what was learned that can help serve companies employees and customers better in an uncertain future
The authors net proceeds from the sales of Unprecedented are being donated to United Way Centraide Canada for COVID recovery across Canada
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