Description
A revealing investigation of the secret tangled emotional relationships people have with thingsdrawing on cuttingedge findings from the fields of psychology neuroscience and marketing
Books baseball cards ceramic figurines art iPhones clothing cars music dolls furniture and even nature itself If youre like most people at some point in your life youve found yourself indulging in a love affair with some thing that brings you immense joy comfort or fulfillment Why is it that we so often feel intense passion for objects What does this tendency tell us about ourselves and our society
In The Things We Love Dr Aaron Ahuvia presents astonishing discoveries that prove we are far less rational than we think when it comes to our possessions and hobbies In fact we have passionate relationships with the things we love and these relationships are driven by influences deep within our culture and our biology Some of our passions are sudden obsessive and fleeting others are devoted and lifelong affairs Some turn dark we become hoarders or would prefer to destroy certain objects rather than let anyone else own them And as technology improves becoming increasingly addictive one wonders might our lives become so dominated by our emotional ties to things that we lose interest in other people
Packed with fascinating case studies scientific analysis and takeaways for living in a modern and eversomaterial worldThe Things We Love offers a truly original and insightful look into our love for inanimate objects and how better understanding these relationships can enrich and improve our lives
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