Description
The eighth edition of the pioneering guide to generating attention for your idea or business jampacked with new and updated techniques
The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and costeffective strategies The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks Your life is already AIassisted Your marketing should be too but there are challenges to be aware of
The definitive guide on the future of marketing this musthave resource will help you incorporate the new rules that will keep you ahead of the digital marketing curve make your marketing and public relations realtime by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you and gain valuable insights through compelling case studies and realworld examples The eighth edition of The New Rules of Marketing and PR How to Use Content Marketing Podcasting Social Media AI Live Video and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs business owners marketers PR professionals and managers in organizations of all types and sizes
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