Description
Treating your customers well is no longer enough The new rule is employees too have to be treated as well if not better than the customers Happy employees make happy customers and happy customers tend to be loyalDo you spend money in advertising to create awareness about your product You dont need to do that any longer The new rule is invest in making your product so good that it does its own marketingNew Age companies Amazon and Flipkart Uber and Ola and Netflix among others are dismantling the old rules of business and installing new rules in their placeThis book unfolds the mysteries of these new ways of doing business which most companies try to keep under wraps Compellingly written with several anecdotes this is a gripping book full of incredible insights
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