Breaking the Stigma Audiobook Libro.fm

Description

Stigma is a process by which the reaction of others spoils normal identity
Erving Goffman
As a cannabis retailer you face the same challenges as every business today but there are more obstacles for you than the local brickandmortar shops or dominating online stores
Being successful means creating a customer experience fueled by a thorough understanding of the consumer For retailers in the still newly forming cannabis industry this knowledge only comes from breaking through barriers of a deeply ingrained stigmaone with catastrophic consequences
In Breaking the Stigma Fortune 500 business executive Charlena Berry provides a framework for becoming a prosperous cannabis retailer showing you how to overcome your products negative connotations and impart vital needtoknow truths about your industry With firsthand experience with the devastating opioid endemic Charlenas fight for cannabiss legitimacy is a personal one She shares decades of business insight to show you how to gain market share using traditional retail strategies to improve the customer experience and ultimately gain profitability Insure your business and product sustainability and be part of the solution to societys deadliest problem with this emotionally driven factbased strategy for longterm success