Description
A revelatory guide on how to build sustain and grow a brand
A brand is either beloved or its noise We live in a fastpaced world of immediate gratification where consumers can listen to any song watch any movie or read any article with the touch of a few buttons They are peppered with hyperpersonalized targeting for products that can be ordered seamlessly and arrive within hours And if your brand isnt the first to come to mind theyll click that button and itll be delivered by someone else
So how do you make sure your brand connects with consumers Branding that Means Business draws from the authors experience and business literature as well as psychology sociology and even anthropology to show readers that while any brand serves the business the mechanisms that enable it are all about connecting with people Readers will learn how to create maintain and operationalize their brand and think creatively about how to differentiate their product and most importantly make consumers fall in love with it
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