Description
Wideranging witty and fresh a stimulating read Authentic funTim Harford Financial Times Best Summer Books 2022
Brilliantly witty profoundly illuminating Alice Sherwood is a master storyteller Simon Schama
Thoughtprovoking and beautifully written Adrian Wooldridge Washington Post
A sweeping and persuasive manifesto witty and wideranging a pleasureLiterary Review
Terrific the sheer breadth of her subject matter is extraordinaryMatthew dAncona Tortoisemediacom
Alice Sherwood is the real deal Marcus du Sautoy
Fascinating and hugely entertaining Brian Eno
Unfailingly compelling and often shocking Philip Mould presenter of Fake or Fortune
Riveting captivating a thoroughly enjoyable debut Financial Times
We live in an age when the pursuit of authenticity from living our best life to eating artisan food matters more and more to us but where the forces of inauthenticity seem to be taking over Our world is full of people and products that are not what they seem We no longer know whether we are talking to a person or a machine But we can fight back and this awardwinning book shows us how
Authenticity argues that although our counterfeit culture is shaped by the most powerful forces of evolution economics and technology we can still come together to reclaim reality
Along the way we meet the worlds greatest impostor who finally became what hed pretended to be the wartime counterfeiter who fooled a nation natures most outrageous deceivers the artist who encouraged people to forge his pictures the authentic brand that was anything but But we also meet people living unexpectedly rewarding lives in virtual worlds and foot soldiers in the armies of truth who are taking down todays conspiracies and cons
Provocative insightful and original Authenticity is that onceinageneration revelation a work rich in histories but supremely and urgently of our own time Youll never think about deception and reality in the same way again
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