Description
A good primer for anyone who wants to increase their empathy skills
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Its time to shape up your empathy muscle
Empathy is in short supply these daysand its hurting all of us From the rise in workplace tension and school bullying to increased anxiety and depression a lack of empathy for one another is wearing away at the gears of society grinding us down to the nubs The very technology that is supposed to keep us connected is actually driving us apart with facetoface interactions on the decline and news filtered through an echo chamber that shelters us from other points of view
But all is not lost Just as physical workouts strengthen your body there are ways to build up your empathy as well In Tell Me More About That brand strategist and thought leader Rob Volpe draws on his years of conducting thousands of inhome interviews with everyday people to illustrate the 5 Steps to Empathythe actions you can take to build a strong and reflexive empathy muscle
Through humorous and moving accounts of interactions with folks from every walk of life Rob recounts how what often began in a strangers house as a talk about brands and daily habits could blossom at any minute into a conversation about family relationships hopes and dreams Though he may have been invited into these homes as a marketing researcher he left them as an expert on empathy
And along the way he discovered that there exists a set of common values connecting us all Strip away the exterior wrapping of blue state/red state straight or gay black or white and were all far more similar than we are different With empathy we can all learn and understand more than we ever imagined possible Let the training begin
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