After Steve Audiobook Libro.fm

Description

Fromthe Wall Street Journals Tripp Mickle the dramatic untold story inside Apple after the passing of Steve Jobs by following his top lieutenantsJony Ive the Chief Design Officer and Tim Cook the COOturnedCEOand how the fading of the former and the rise of the latter led to Apple losing its soul

Steve Jobs called Jony Ive his spiritual partner at Apple The Londonborn genius was the secondmost powerful person at Apple and the creative force who most embodies Jobss spirit the man who designed the products adopted by hundreds of millions the world over the iPod iPad MacBook Air the iMac G3 and the iPhone In the wake of his close collaborators death the chief designer wrestled with grief and initially threw himself into his work designing the new Apple headquarters and the Watch before losing his motivation in a company increasingly devoted more to margins than to inspiration
In many ways Cook was Ives opposite The product of a small Alabama town he had risen through the ranks from the supply side of the company His gift was not the creation of new products Instead he had invented countless ways to maximize a margin squeezing some suppliers persuading others to build factories the size of cities to churn out more units He considered inventory evil He knew how to make subordinates sweat with withering questions
Jobs selected Cook as his successor and Cook oversaw a period of tremendous revenue growth that has lifted Apples valuation to 3 trillion He built a commanding business in China and rapidly distinguished himself as a master politician who could forge global alliances and send the worlds stock market into freefall with a single sentence
Author Tripp Mickle spoke with more than 200 current and former Apple executives as well as figures key to this period of Apples history including Trump administration officials and fashion luminaries such as Anna Wintour while writing After Steve His research shows the companys success came at a cost Apple lost its innovative spirit and has not designed a new category of device in years Ives departure in 2019 marked a culmination in Apples shift from a company of innovation to one of operational excellence and the price is a company that has lost its soul